The New Visual Identity of EMO ETAR

This summer, on the initiative of the Ethnographic Open-air Museum ETAR and the Municipality of Gabrovo, an internal competition was held for the renewal of the museum’s visual identity – a pillar of customs of our past. Breaking the status quo, attracting leading Bulgarian design studios to work on the project, and upgrading such an institution, we see as an important step forward and role model in this sector. Boril Karaivanov (appearing in Melba – here) was invited to carry out the ambitious task, who selected the invited studios and directed them according to the assignment. The jury selected Krasen Krastev‘s project whose dynamic concept is dedicated to ETAR as a place of living traditions.

Krasen Krastev is one of the most highly regarded Bulgarian design specialists who deals with fonts and visual communication. He succeeds in a fine analytical way to sense the context of each assignment and to offer a clear and distinct visual solution. Such is his proposal for the development of ETAR – the open-air museum, which keeps traditional crafts, beauties and culture from the 18th to the 20th century. In his approach, Krasen balances skillfully between respect for the old and brave treatment of the new. We look forward to seeing the development of identity in the final print, web site and implemented in all the elements of the museum vision.

ETAR nowadays:

Gallery from the project of Krasen Krastev: