ESNAF TOYS are handmade wooden magnetic toys for children and adults. Founded by architects and partners in life Anastas Marchev and Bistra Popova (Archabits studio), the toys are distinguished by their minimalist design and the eco-friendly, sustainable materials. In this case, sustainability is not just about the materials, but also about the overall concept. ESNAF TOYS are durable over time with the idea of several generations playing with them.

Starting in 2013 in a small garage in Plovdiv, where Anastas learned the intricacies of woodworking with the help of his father and designed the first toys as a hobby for his son, today the family studio has a global partner network of 40 stores selling its products. Customers are scattered all over the world. ESNAF TOYS is also part of the Life on the Edge exhibition, which travels to museums across the United States and is supported by NASA. The exhibit is about different natural environments on Earth and in space where children create their own creatures to survive certain conditions.

Each animal from the ESNAF TOYS collections is a set of wooden parts with embedded magnets in bright colors, allowing anyone to easily assemble the individual parts into a figure. The collections are applicable for children’s games, playing on the go, learning about animals and even as home decoration. The materials are regional, the wood is not varnished or polished, and the magnets are painted with eco-friendly colors, offering a whole new play experience. “If you match the colours, you can create animals, but if you mix them, you get a whole new game, and the imagination can create endlessly…”, says Bistra.

DESIGN IS: art that combines aesthetics, concept and functionality. They defend their existence as original and timeless.