“Where are you from?” is a question I have a hard time answering. I’ve lived in 5 different countries, and a few years ago I ended up in Berlin, where I’m currently based. My whole life I’ve been fascinated with letterforms. I started with graffiti as a teenager, and that eventually turned into a career in graphic design which has been ongoing for the past 12+ years. I’ve worked all across the board from solving UX problems to designing visual identity systems and art directing campaigns for clients such as Google, Nike, Asics and Rimowa. Most recently, I was heading a brand design team of over 40 people at Revolut. I’m passionate about type, posters and visual experiments, which I often explore both in and outside of client work. When I’m away from the screen, I spend my time cooking, snowboarding and surfing.

DESIGN is: a way of thinking.

AWARDS AND PARTICIPATIONS

Forbes 30 under 30 Europe The Arts 2017

COLLABORATIONS AND CLIENTS

Google, Nike, Rimowa, Asics, Revolut and many more

CURRENT PROJECTS

3rd Space Mgmt – brand identity for a modelling agency. 3rd Space Mgmt is a modelling agency which truly reflects the street culture of Sweden, highlighting diversity and standing for inclusion. The inspiration behind the visual identity comes from the concept of third space theory which puts a strong emphasis on cultural hybridity.

Cambrium – brand identity, a detailed brandbook for a biotech company. The visuals take inspiration from the microscopic world.

Inkpression collaboration – graphic design for a letterpress stationery set for an event about paper and printing techniques in Sofia. 

Various visual experiments – graphic design, typography, illustration. Both analog and digital, these experiments range from typographic explorations to handmade collage, short animations and even trying to represent Brexit through emojis.