Alike’s team was commissioned to develop the brand communication and positioning strategy for ARS kino. Their mission involves educating children in small towns across Bulgaria through cinema, and they are preparing to host their inaugural film festival.

Alongside the strategic plan, studio Alike meticulously crafted a visual identity that effectively conveys their core values and messages. Opting for a vibrant yet contrasting aesthetic paired with bespoke illustrations, this strategic approach and refreshed visual representation are poised to enhance ARS kino’s visibility in funding applications and attract potential sponsorships. We are confident that this initiative will propel
them towards reaching a broader audience and facilitating more children’s love for learning through cinema.