bTV Media Group authored a book featuring a collection of short stories around their green mascot, as an extension of their CSR initiative for a cleaner environment. To broaden their audience reach, the initial step was to transition the book into a digital format. To enhance
engagement, Alike opted to infuse the stories with more vitality and interactivity through some minor innovations. They’ve pushed the
boundaries of technology by utilizing vector animation rendered in the browser (Lottie), and the outcome was highly successful.