Ivan and Ivan are partners and creative directors of Shuka, a top-notch brand & design bureau in Moscow. While mastering typography and graphics, Shuka creates stories and myths to assist brands worldwide to enhance customer experience value. Editorial experience contributes to bureau’s original approach to branding and visual identity design, that is based on criticism and journalistic ethics. Over fifteen years Shuka creates functional and aesthetic brand design, such as visual identities for corporations and startups, public spaces and events, financial and tech companies in Russia, Europe and the USA.
In 2018, Ivan and Ivan were the first Russian speakers at Brand New Conference in New York. Shuka led London’s World Chess Championship campaign that reached 2.8 bln media impressions in 2018 and got awarded at Cannes Lions festival in 2019. This year the bureau has designed a capsule collection for Nike Running Team for the Marathon in Berlin.
Melba Symposium is proud to welcome the two founders of Shuka - Ivan Vasin and Ivan Velichko.